Become a Certified Sales Strategist with the Sales Made Diploma
You're a service provider wanting to add sales expertise to your toolbox.
You’ve nailed your marketing, but the cash still isn’t rolling in.
You know that if you can transform sales in people’s businesses, you’ll never be out of work.
You love talking to business owners and want to support them in their businesses.
You’re ready to grow, but you’re flying blind when it comes to creating a real sales plan.
You know you need to create new and diversified income streams.
Sound familiar? You’re not alone.
At Sales Made, we get it - and we’ve figured it out. Our Certified Sales Strategist Diploma gives you the exact tools to start signing more clients, and boost your income while helping others do the same.
This isn’t just about learning theory - it’s about getting real results from the start.
Stop second-guessing every move and feeling like you’re throwing spaghetti at the wall. We’ll help you create a clear, step-by-step sales plan - one that actually pulls in cash consistently. You’ll teach your clients how to stop chasing leads and start feeling confident that the plan is working.
No more wasting time on leads who string you along or say “maybe later.” We’ll teach you how to find and connect with the clients who want what you’re offering—and are willing to pay for it. Get ready to hear “yes” more often than you thought possible! Then show your clients how to do the same!
Close sales without feeling fake or pushy. Hate the idea of selling because it feels awkward or forced? You’re not alone. But what if selling felt easy, natural, and even fun? We’ll show you how to close sales with confidence, without ever feeling ‘salesy’ or sleazy - and yes, you’ll see the money roll in.
Boost your income - fast. You’re here because you want to make more money. Whether you want to grow your business or just make a bigger impact, we’ll give you the tools to turn your business into a money-making machine. More income, less stress.
No more starting from scratch every time you need to make a sale. We’ll teach you how to create lasting relationships with clients who keep coming back - and who’ll tell their friends about you, too. Say goodbye to the feast-and-famine cycle for good!
Master upselling without feeling awkward. You don’t have to leave money on the table. Learn how to seamlessly offer more value to clients in a way that feels natural, not pushy. You’ll make more money from each sale - and your clients will thank you for it.
Perfect a system that grows with you. We’ll help you refine and tweak your sales strategy so it becomes easier and more effective with every sale. The more you sell, the better you’ll get at it.
Set yourself up for long-term growth and security. This isn’t just about getting a few quick wins. We’ll help you build a sales strategy that creates stability and financial security, giving you the confidence that your business is set up for success - now and years down the line.
⬇️ All of this means more money in your business - and less stress on your shoulders. Sounds good? Then you know what to do! ⬇️
Here’s the truth: if you’re not prioritising sales, your business will never grow. Full stop.
If you know how to sell, you’ll never struggle to make money. The top companies out there are always looking for the best sales talent because they know their growth depends on it. That’s why sales isn’t just a nice-to-have skill for entrepreneurs - it’s the single most important one.
Whether your clients are running a solo business or leading a team, getting sales right is the difference between staying stuck and breaking through.
Too many online business owners aren’t giving sales the attention it deserves.
Business owners often have a VA, a content creator, maybe even a marketing team… but no one is taking responsibility for bringing in the money.
That’s where YOU come in. We’ll show you how to put sales at the heart of everything your clients do.
The Sales Made Certified Sales Strategist Diploma is designed to give you everything you need to take control of sales, whether you're a one-person business, training up a team member, or a service provider wanting to add sales expertise to your toolbox.
If you’re ready to become a sales strategist, this diploma is your game changer.
When you know how to sell - really sell - you’ll create limitless earning potential. You decide how far you want to go.
And with 110 hours of practical learning accredited by the Charlie Day Professional School (CPD Member), you’re getting the real deal, built to make an immediate impact on your business trajectory.
At Sales Made, we’re passionate about one thing: helping you transform your business through sales that actually work. Since launching Sales Made The Agency in April 2024, we’ve hit an incredible milestone - £2 million in client sales in under six months. And this isn’t just about us. It’s about creating sales strategies that bring in real, measurable results for our clients, and now, for you too.
Charlie Day, the driving force behind Sales Made, built her first business at the age of 21, but like so many entrepreneurs, she struggled with one crucial thing: sales. Knowing sales was the key to growth, she made it her mission to crack the code. Over 14 years, Charlie refined her process through books, training, conferences, and hands-on experience. What started as a personal mission to improve her own sales became a passion for helping others do the same.
Charlie’s sales system isn’t just theory - it’s a proven process that’s helped countless clients increase their revenue, hit their financial goals, and build confidence in their ability to sell without feeling ‘salesy’. And now, through the Diploma, she’s sharing these strategies so you can take control of your sales, boost your income, and help others do the same.
Charlie’s mission is simple: to empower every business - big or small - to have someone in charge of their sales, whether it’s the business owner or a dedicated strategist. Because when you have a sales plan that works, everything else falls into place.
Let us show you how to turn sales from a struggle into the thing that drives your success. With Sales Made The Diploma, you'll learn the exact strategies that have generated millions in sales, so you can make your business - and your clients’ businesses - thrive.
Week-by-week breakdown of the Sales Made Certified Sales Strategist Diploma
Click the dropdown link to expand each module and learn more about why we’ve included it
Why this matters: Engagement is the first step to turning cold leads into paying clients. If your prospects aren’t engaged, they won’t buy. This week, you’ll learn how to create genuine, authentic connections with potential clients - without feeling ‘salesy’. This sets the foundation for everything you’ll build moving forward.
Why this matters: Winging it isn’t a strategy! This week, you’ll create a clear, actionable sales plan that fits your business model and goals. Whether you’re selling your own services or scaling your business, a solid plan is what turns strategy into income. You’ll walk away with a step-by-step roadmap for consistent cash flow.
Why this matters: Not all leads are created equal. This week is all about finding and attracting the clients who are ready to buy - and creating the perfect messages that resonate with them. You’ll learn how to stop wasting time on the wrong people and start focusing on those who are eager to pay for what you offer.
Why this matters: Learning is great, but action is what gets results. This week gives you the space to apply what you’ve learned so far - building engagement, refining your sales plan, and connecting with the right audience. We’ll guide you through it, making sure you’re putting theory into practice and starting to see progress.
Why this matters: Sales isn’t just about one-off transactions - it’s about building relationships that lead to repeat business and referrals. This week, you’ll master the art of relationship-building, turning leads into loyal clients who come back to you time and time again.
Why this matters: Knowing how to sell is one thing - having a structured, repeatable process is what turns it into a revenue machine. This week, we’ll show you how to design a sales process that’s easy to follow and brings in results, without the stress or pressure of feeling like you’re “winging it” every time.
Why this matters: This week is all about refining and implementing your sales structure. The goal is to see actual results in real-time - more clients, higher conversions, and growing revenue. By the end of this week, you’ll feel confident that you can repeat the process every time.
Why this matters: Your reputation is a powerful sales tool. This week, you’ll learn how to leverage referrals, build affiliate networks, and establish yourself as an influential figure in your industry. These strategies help grow your sales without constantly hustling for new clients.
Why this matters: No sales process is ever perfect 100% of the time - it’s all about refining and improving. This week is dedicated to reviewing your results so far, identifying what’s working and what’s not, and making the necessary tweaks to improve your outcomes. It’s about building a sales machine that runs smoothly and consistently delivers.
Why this matters: Upselling is one of the easiest ways to increase your revenue. This week, you’ll learn how to offer more value to your clients without feeling pushy. We’ll show you how to seamlessly add additional services or products to your sales process, boosting your income without adding more stress.
Why this matters: Once you have your sales process locked in, it’s time to scale. This week, we’ll focus on expanding your strategy, whether that means hiring a sales team, increasing your client base, or growing your service offerings. The goal is to keep growing your business without burning out.
Why this matters: Whether you plan to sell your business one day or simply step back from day-to-day operations, having an exit strategy is crucial. This final week will teach you how to create a long-term vision for your business that allows you to step away without sacrificing your income. You'll walk away with a clear plan for sustained growth and eventual exit if that’s your goal.
PLUS - you will get:
📚 A tailored reading list to deepen your sales knowledge.
📝 Actionable workbooks packed with strategies you can implement immediately.
🎓 110 hours of hands-on, practical sales skills that actually generate revenue - right from the start.
This diploma will change everything for you.
💥 You’ll walk away with a simple, repeatable sales system that’s been proven to work. No more guessing or winging it - just clear steps to bring in consistent, reliable sales every single time.
💥 You’ll know exactly how to sell without feeling salesy, so you can build real connections with clients who are eager to pay for what you offer. No more awkward pitches or forced tactics - just natural, effective sales conversations.
💥 Most importantly, you will increase your income from the off as you master the strategies to grow your business. You won’t just get more leads - you’ll convert them into paying clients, without the stress of constantly chasing after new business.
Most importantly, you’ll walk away with the confidence to sell, the tools to scale, and a clear path to growing your income on your terms.
PLUS - lock in these amazing bonuses when you enroll
Pay-in-full BONUS:
When you pay in full, you’ll get a Sales Strategy Day in person at Charlie's home. Imagine an entire day dedicated to mapping out your sales strategy with Charlie by your side. This hands-on experience will fast-track your success - plus, it’s a rare opportunity for face-to-face guidance.
First 24 Hours BONUS:
If you act fast and buy within the first 24 hours of the launch, you’ll receive an exclusive guide and training on creating your own sales strategy before the diploma even begins. This resource will give you a head start in transforming your sales plan and boosting your revenue.
First 48 Hours BONUS:
Buy within the first 48 hours, and we’ll send you a Sales & Goals Journal in the post to track your progress and stay laser-focused on your goals. Nothing beats seeing your success on paper - and this journal will keep you accountable.
BONUS for EVERYONE:
No matter when you sign up, every single person gets full access to the Charlie Day Sales Vault, packed with over £2k worth of content. From templates to scripts, this vault is packed full of tools that will make your sales strategy even stronger.
The sooner you act, the more you get!
If you’re ready to take control of your sales and claim these incredible bonuses, the time to act is now!
Taking the Sales Diploma course has been a game-changer for my business. It taught me to how to evaluate, plan and implement a strong sales strategy, allowing me to work on the sales in my business rather than just in it. Not only that, but I'm now also working as a sales strategist, helping other business owners grow by applying the same principles to their business. I can't recommend the diploma enough for anyone looking to elevate their sales expertise.
Lindsey Fekete
This diploma surpassed my expectations. I run a busy networking business and have implemented my learnings and had my best ever months as a result. I’m also a business strategist and when Charlie announced this diploma, I knew I had to sign up, as I knew that a thorough understanding of sales was the missing piece to helping my clients uplevel. I have been running businesses for 35 years and always thought I was quite competent at selling but really breaking it down and understanding sales the way Charlie teaches it takes it to another level. Every successful business owner needs to have a very effective sales strategy, and this diploma is incredibly comprehensive and will create lots of light bulb moments for you too.
Katherine Pop
I absolutely loved this course! From the very first session, I was hooked on learning more about sales. Charlie breaks the entire sales process into simple, actionable steps, and what I really appreciated was how easy it is to apply them to your business right away and start seeing results. I’ve already used what I learned to help my clients increase their sales, and now I’m excited to work with even more business owners to transform their sales strategies. If you’re looking to invest in your learning this year, I highly recommend this course. It’s a win-win for both you and your clients!
Kristine Monaghan
Frequently Asked Questions
We get it, you're juggling a lot. That’s why this diploma is designed to be both flexible and actionable. With just 2-3 hours a week, you’ll get access to practical, results-driven strategies that you can implement right away. Plus, you have lifetime access, so you can go at your own pace and revisit the material whenever you need it!
Most sales courses are packed with fluff and theory and pushy tactics that never get put into practice or simply don’t work. This diploma is different because it’s built on real-world, proven strategies that have generated over £2 million in client sales in less than six months. It’s designed to give you clear, actionable steps that drive results from the moment you start applying them.
If you think sales isn’t your strong point, then this course is exactly what you need. We’ll break down the process into easy, natural steps - no pushy tactics, no awkward pitches. You’ll learn how to sell in a way that feels authentic to you, and we’ll give you the confidence to close deals without feeling ‘salesy’.
Yes! This course is designed to take you from zero to confident in sales, even if you’ve never sold before. You’ll learn everything from the basics to advanced strategies, and most importantly, you’ll start seeing results quickly. Many students notice improvements within just a few weeks - like converting more leads and boosting their income.
Not at all! Every live lesson is recorded, and you’ll have unlimited access to the replays. So whether you miss a session or want to revisit the material later, you’ll always be able to catch up. This way, you can fit the course around your schedule, no matter how busy life (and business) gets.
While we can’t guarantee specific results (because that depends on you taking action!), what we can tell you is this: the strategies in this course have been used to generate millions in sales for both us and our clients. If you follow the steps and commit to implementing what you learn, you’ll be setting yourself up for more sales and bigger income.
Absolutely. Even if you’re in the planning stages or working on growing your business idea, the strategies in this course will give you the skills and confidence to hit the ground running. You’ll walk away with a clear sales plan, knowing exactly how to attract paying clients from day one.
Free advice is surface-level and generic. What we’re offering is a proven system - the exact steps we’ve used to generate £2 million in sales in under six months. This course gives you insider access to tried-and-tested strategies that actually work. You’re not just learning theory, you’re learning a system that gets real results.
We understand. That’s why we offer flexible payment plans over 6 and 12 months to make it easier for you to enrol. Plus, by joining early, you’ll unlock bonuses that add even more value, helping you see faster results, so the course can start paying for itself.
If you’ve already got a sales process but you’re not seeing the growth you want, then yes, you need this course. We’ll show you how to refine, scale, and automate your process so it works better and faster. Even experienced salespeople walk away with new strategies that help them close more deals and make more money.
Yes! Upon completion, you’ll be accredited by the Charlie Day Professional School (CPD Member), which adds credibility to your skills. This certification will not only boost your confidence but also show others that you’re serious about sales - whether you’re working on your own business or offering your sales expertise to clients.
If you’ve read this far and you’re still on the fence, that’s fine. Here’s the deal: this diploma is designed to transform your sales process and income. If you want real results, this is it. But if you’re still unsure, feel free to reach out support@charliedaysales.co.uk, and we’ll be happy to answer any specific questions and help you decide!
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